Bigcommerce SEO Services

When it comes to running an online store, one of the most critical components that affect your success is Search Engine Optimization (SEO). SEO ensures your website ranks well in search engines like Google, leading to higher traffic and sales. If you're considering BigCommerce as your eCommerce platform, you'll want to know how it stands up in the SEO arena.

In this article, we’ll explore BigCommerce SEO services by answering popular questions such as whether BigCommerce is good for SEO, comparing it with Shopify, and providing tips on adding SEO to BigCommerce. Additionally, we’ll cover what constitutes the best SEO services and why web design and SEO companies are essential for your online store.

Is BigCommerce Good for SEO?

BigCommerce is often praised for its SEO capabilities. Here are some points to consider:

1. SEO-Friendly URLs: BigCommerce allows you to customize your URLs to make them more SEO-friendly. For example, instead of a generic product URL like `www.mystore.com/products/12345`, you can set it to `www.mystore.com/blue-widgets`, which is more descriptive and beneficial for SEO.
2. Meta Tags and Descriptions: BigCommerce provides easy access to edit meta titles, descriptions, and keywords. This feature helps you optimize each page for search engines by tailoring the information to target specific keywords.
3. Mobile Optimization: With Google giving priority to mobile-friendly websites, BigCommerce’s mobile-responsive themes ensure your site is optimized for all devices, which can boost your SEO rankings.
4. Speed and Performance: Page loading speed is a crucial SEO factor. BigCommerce sites tend to perform well in this area, which positively impacts your search engine ranking.

Example:

Imagine you run a store that sells custom-made t-shirts. By setting up an SEO-friendly URL structure and optimizing your meta tags, your products like "Red Cotton T-Shirt" can rank higher when someone searches for "custom red cotton t-shirt."

Which is Better for SEO: Shopify or BigCommerce?

The comparison between Shopify and BigCommerce often leads to heated debates among eCommerce entrepreneurs. In terms of SEO, both platforms offer robust features, but there are differences worth noting.

1. Ease of Use: Both platforms offer user-friendly interfaces. However, BigCommerce edges out slightly due to its more advanced built-in SEO features.
2. Built-In SEO Features: BigCommerce provides more out-of-the-box SEO functionalities compared to Shopify, which may require additional apps for advanced SEO features.
3. Content Management: Shopify has a more robust blogging system which can benefit your SEO if you regularly produce quality content. On the other hand, BigCommerce’s blogging capabilities are limited but improving.
4. Customization: BigCommerce allows for more intricate SEO customizations without requiring additional apps. However, some find Shopify’s app ecosystem useful for adding specific SEO functionalities.

For example:

If you’re selling handmade pottery and frequently publish articles like "Top 10 Pottery Techniques," Shopify’s blogging system may give you an edge in content marketing, thereby improving your SEO. But for more extensive customization needs, BigCommerce might be the better option.

How Do I Add SEO to BigCommerce?

Adding SEO features to your BigCommerce store doesn't have to be daunting. Follow these steps:

1. Keyword Research: Use tools like Google Keyword Planner or Ahrefs to find the keywords relevant to your products.
2. Optimize Product Pages: Implement your chosen keywords into product titles, descriptions, and meta tags. Ensure that each product page has a unique meta description.
3. SEO-Friendly URLs: Customize your URLs by navigating to Products > View > SEO > Custom URL in your BigCommerce admin panel.
4. High-Quality Content: Adding detailed, unique descriptions and engaging content will increase your chances of ranking higher in search engines.
5. Backlink Strategy: Build backlinks by networking with influencers, writing guest posts, and being active in community forums related to your business.
6. Mobile Optimization & Speed: Ensure your site is mobile-responsive and use tools like Google PageSpeed Insights to optimize your site’s loading speed.

For instance, if you run an online flower shop, optimize your product titles such as “Best Valentine Roses” and create content like “How to Care for Your Roses,” which incorporates your target keywords. By using these steps, you’ll enhance your BigCommerce store’s SEO.

What is the Best SEO Service?

The best SEO service typically encompasses a range of features to ensure comprehensive optimization. Look for services that offer:

1. Keyword Research: Thorough keyword analysis to target the right audience.
2. On-Page SEO: Optimization of meta tags, URLs, images, and content.
3. Technical SEO: Site speed optimization, mobile-friendliness, and XML sitemap creation.
4. Backlink Strategy: Quality backlinks from reputable sites to improve domain authority.
5. Content Marketing: Creating high-quality content that attracts and retains visitors.
6. Regular Reports: Consistent reports to track your SEO performance and progress.

A company like Moz offers a comprehensive suite of SEO services, including keyword research, site audits, and link building. Their detailed reports and user-friendly dashboards make it easier for even small businesses to stay on top of their SEO game.

Web Design and SEO Company

While excellent SEO can drive traffic to your site, poor web design can deter potential customers. This is where a web design and SEO company comes into play, ensuring that you not only attract visitors but also provide them with an excellent user experience.

1. Seamless Integration: These companies seamlessly integrate SEO strategies with web design, keeping both elements in harmony.
2. Higher Conversions: Effective web design enhances user experience, leading to higher conversion rates. For example, a clean and intuitive navigation system can significantly improve visitors' journeys from landing on your site to making a purchase.
3. Custom Solutions: They offer tailor-made solutions that fit your unique needs, whether you’re running a small local shop or a large international eCommerce store.

One such company is WebFX, which provides end-to-end services including SEO and web design. They can help redesign your website while ensuring it’s SEO-friendly, leading to a higher ranking and better user experience.

Here is a list or some of the top BigCommerce SEO services

Please note that we are not affiliated to any of these agencies. So please evaluate the independently before choosing to work with one.

1. OuterBox specializes in BigCommerce SEO, offering services like theme optimization, keyword research, content creation, and link profile management. They provide a wide range of digital marketing solutions including paid search management and website development.
2. Genius eCommerce offers comprehensive SEO strategies for BigCommerce, covering both on-page and off-page SEO, including backlinks, social media signals, and local SEO. They focus on tracking success through tools like Google Analytics and Search Console
3. Whitecap SEO is known for driving significant improvements in traffic and rankings through in-depth audits, keyword strategies, and technical SEO, tailored to each client’s needs
4. Victorious delivers technical, on-page, and off-page SEO strategies specifically for BigCommerce, focusing on content creation, keyword optimization, and user experience improvements
5. LinkGraph offers a data-driven approach with proprietary tools for keyword research, technical optimizations, and rich snippets to enhance product visibility on BigCommerce
6. TLG Marketing provides a full-service BigCommerce SEO solution including on-page SEO, technical optimizations, and comprehensive strategies to boost organic search traffic
7. EWR Digital emphasizes a holistic approach to SEO, with services like performance tracking, link building, and on-page optimization, designed to improve visibility and sales
8. Reflect Digital integrates SEO with PPC strategies and offers a consultative approach to growing brands using BigCommerce
9. Coalition Technologies prides itself on high-quality SEO services with case studies showcasing their impact on traffic and sales for BigCommerce stores.

These companies provide a range of services tailored to the specific SEO needs of BigCommerce stores, from technical SEO to content creation and performance tracking.

Here are some more related resources for further learning

1. Google Keyword Planner: Google Keyword Planner
2. Ahrefs: Ahrefs Keyword Tool
3. Google PageSpeed Insights: PageSpeed Insights

Ordoro for Inventory Management on Your BigCommerce Store

A shameless plug for Ordoro. We are a trusted inventory management solution used by hundreds of BigCommerce merchants. Ordoro integrates seamlessly with the BigCommerce Developer API to keep your store data—such as orders, shipping labels, tracking, and inventory—in perfect sync. It also helps you manage stock levels across multiple sales channels and warehouses. Key features include:

1. Multi-Channel Sync: Keep inventory consistent across all your sales platforms.
2. Shipping Automation: Streamline your shipping processes with built-in automation tools.
3. In-Depth Analytics: Access detailed insights to track inventory and sales performance.

For more details, check out Ordoro's website.

Conclusion

In summary, BigCommerce offers a solid foundation for SEO, making it a competitive choice against other platforms like Shopify. By following best practices like keyword research and on-page optimization, and possibly hiring a specialized SEO service or web design company, you can effectively improve your site's search engine ranking and overall user experience.