B2B Order Management Software

For a brand selling wholesale to retailers alongside its own DTC operation, order management has two distinct layers. The first is the storefront layer — the platform your wholesale buyers use to browse your catalog, see their pricing, and submit orders. The second is the operations layer — what your team does once those orders are in: routing them to the right warehouse, processing large multi-line shipments efficiently, keeping inventory committed so the same units don't sell twice across channels, and getting tracking back to your buyers.

Ordoro is order management software for the operations layer. It aggregates B2B orders from every channel into one queue alongside your DTC orders, runs automation rules to route and process them correctly, handles large multi-line wholesale shipments through the same batch workflow as the rest of your operation, and keeps inventory accurate across both channels simultaneously.

How B2B Orders Differ Operationally from DTC

The same order management system that handles 50-unit DTC orders needs to handle wholesale orders differently in a few specific ways:

Order size and line count. A wholesale order may contain dozens of line items across hundreds of units. Picking and packing that order correctly at speed requires a systematic workflow — not a manual check on each item.

Mixed channels, shared inventory. Wholesale orders arrive through different channels than DTC — Shopify B2B, direct entry from account managers, wholesale platforms — but they draw from the same physical inventory. Without a system that commits inventory on order placement, the same stock can be allocated to a wholesale buyer and sold to a DTC customer simultaneously.

Routing and fulfillment path. A wholesale order may need to ship from a different warehouse than DTC, ship on a different carrier (FedEx freight vs USPS parcel), or route to a supplier for direct-to-buyer dropship. These decisions should be automated, not made manually on each order.

Tracking communication. Wholesale buyers expect tracking numbers posted back to the channel they ordered through. Manual entry at scale isn't viable.

How Ordoro Manages B2B Orders

1. Aggregating B2B orders into one queue

B2B orders reach your operation through multiple paths — Shopify B2B (Shopify Plus), direct entry from your sales team, and wholesale marketplace channels. Ordoro aggregates orders from every connected channel into one queue alongside your DTC orders. For Shopify B2B, Instasync pulls orders via webhook within seconds of placement. For orders taken by phone or at trade shows, your team creates them manually in Ordoro directly. See: How do I create a manual order? | Watch: How to Create a Manual Order in Ordoro

2. Automation rules for B2B routing

Automation rules evaluate every incoming order and apply routing and processing logic automatically — before anyone touches the queue. For B2B orders specifically:

• All wholesale-tagged orders → route to warehouse B
• All orders over 50 units → assign FedEx Ground
• All orders containing a wholesale SKU → flag for account manager review
• All wholesale channel orders → apply packing slip template for retail buyers

Rules run on import. Wholesale orders arrive in the queue already sorted, pre-routed, and pre-labeled with the correct shipping method — your warehouse team executes, they don't decide. See: How do I set up Automation Rules? | Examples of Automation Rules | Watch: How to Set Up Automation Rules in Ordoro

3. Batch processing for large orders

Once shipping methods are pre-assigned, your team selects wholesale orders and processes their labels in a single batch — dozens of orders at once regardless of line count. For large B2B orders requiring a pick list, your warehouse runs barcode scanning to verify each item before the label prints — catching picks errors on multi-line wholesale orders before they ship. See: How to Create Bulk Shipping Labels in Ordoro | Watch: Reduce Shipping Errors with Ordoro's Barcode Packing Workflow

4. Order splitting for multi-location wholesale fulfillment

If a wholesale order needs to ship from two different warehouses — or part of it needs to be held pending stock — Ordoro splits it into separate shipments. Each sub-order is linked under the original for tracking. Financial data (discount, shipping, tax) stays on the first sub-order; item costs split accordingly. See: How do I split an order into multiple shipments?

5. Dropship routing to wholesale buyers

If you dropship product directly from a supplier to your wholesale customer's location, Ordoro routes the order to the supplier automatically through the Vendor Portal. The supplier receives the order, fulfills it, and posts tracking — all without access to your full Ordoro account or your other orders. This works for mixed orders too: items you stock ship from your warehouse, items sourced from a supplier route to the Vendor Portal automatically. See: How to set up and use the Vendor Portal | Watch: Automate Your eCommerce Dropshipping Workflow

6. Tracking pushback to wholesale channels

When a label generates in Ordoro, tracking posts back to the originating channel automatically — whether that's Shopify B2B, a connected wholesale marketplace, or a manual order where you post tracking to your buyer directly. No separate entry in your wholesale platform. See: How can I resend tracking to my sales channel?

Inventory Management Across B2B and DTC

The most common operational problem for brands running wholesale alongside DTC is inventory collision — a wholesale order commits stock that DTC then sells again before the system syncs.

Ordoro prevents this by committing inventory immediately when an order arrives, before fulfillment. Each SKU tracks three states:

• Physical On Hand (POH) — units in your warehouse
• Committed (CMT) — allocated to open orders, wholesale and DTC combined
• Available On Hand (AOH) — what's actually available for new sales (POH minus CMT)

When a wholesale order for 200 units arrives, those 200 units commit immediately. Your DTC channels see the updated AOH on the next writeback cycle — not after the wholesale order ships. This prevents the same units from being allocated twice. See: How to enable inventory writeback to sales channels | How does the Allocation feature in Ordoro work?

For purchase order management — restocking from your suppliers to fulfill wholesale demand — see: Purchase Order Management Software

User Permissions for B2B Operations

B2B operations typically involve more people with different roles than pure DTC: account managers who enter and monitor orders, warehouse staff who pick and pack wholesale shipments, and finance or operations managers who need visibility across both channels.

Ordoro's user-level permissions scope access by role:

• Warehouse staff can pick, pack, scan, and ship without seeing account pricing, channel configurations, or financial data
• Account managers can create manual orders, view order status, and monitor fulfillment without touching inventory settings or shipping presets
• Managers see everything — costs, margins, channel sync, and inventory across all warehouses

See: Can I select which users can adjust/update inventory in Ordoro?

Web-Based Order Processing for B2B Operations

Ordoro is a web-based platform — it runs entirely in a browser with nothing to install. Your account managers, warehouse team, and operations managers all access the same system simultaneously from wherever they work: office, warehouse floor, or remote. Changes are real-time across all users — an order created by an account manager in one location appears in the warehouse queue instantly.

For B2B operations specifically, this matters because wholesale order processing typically involves more people than DTC: a sales rep who enters the order, a warehouse supervisor who routes it, and pickers who fulfill it. A web-based system means everyone works from the same live data — no syncing, no version conflicts, no emailing spreadsheets between locations.

Ordoro's user-level permissions (see above) control what each person can see and do within the system — so the same web interface works for the account manager entering a wholesale order and the warehouse picker processing it, without exposing the wrong data to either.

Discounted Carrier Rates

Ordoro ships via USPS, FedEx, UPS, and Canada Post. For B2B shipments that qualify for parcel rates, USPS rates through Ordoro are discounted up to 67% off retail — the same commercial rates available to high-volume shippers. For larger wholesale orders, you compare rates across all carriers directly in the order screen before selecting a method. See: How to compare shipping rates across carriers

What Ordoro Customers Say

Discount Flies is a family-run fly fishing business with over 25 years in operation, selling direct-to-consumer and wholesale to 200+ brick-and-mortar fly shops, guides, and lodges. Managing hundreds of product variations across both channels — with wholesale buyers expecting accurate fulfillment and tracking just as much as DTC customers — they needed a platform that handled order management, inventory, and shipping from a single queue.

*"The software does everything we need it to do: order fulfillment, inventory, and shipping. The software is intuitive. Perhaps more important, the support team is the best I've experienced."* — Discount Flies

Read the full case study: Discount Flies and Ordoro

Customer Support

Ordoro is run by a small, dedicated team. When you have a question, you reach a real person — by phone, email, or screen share — not a support bot or ticketing queue. Phone support runs Monday through Friday, 8:30 AM to 5:00 PM CST.

Every new account gets a structured onboarding: five weekly calls with a dedicated onboarding specialist to configure your channels, warehouses, automation rules, and fulfillment workflows for both your wholesale and DTC operations.

Frequently Asked Questions

What is B2B order management software?

Software that manages the operational workflow of fulfilling orders placed by business customers — routing them to the right warehouse or supplier, processing large multi-line shipments efficiently, keeping inventory committed so the same stock isn't sold across wholesale and DTC channels simultaneously, and posting tracking back to the buyer's channel. It sits between your wholesale ordering channel and your physical fulfillment operation.

What is the best B2B order management software?

For ecommerce brands running wholesale and DTC from the same operation, Ordoro manages both in a unified queue. Automation rules differentiate wholesale order routing from DTC, batch processing handles large multi-line shipments, and inventory commits across both channels simultaneously to prevent collision. Rated 4.9 stars by hundreds of merchants.

What's the difference between a B2B ordering platform and B2B order management software?

A B2B ordering platform is what your wholesale buyers use to browse your catalog, see their pricing, and submit orders — tools like Shopify B2B, Faire, or NuOrder. B2B order management software is what your operations team uses once those orders arrive: routing them, fulfilling them accurately, managing inventory, and tracking shipments. Ordoro is the operations layer. For the platform side, see: B2B Ecommerce Platforms

Does Ordoro work for wholesale order management?

Yes. Wholesale orders from Shopify B2B and other connected channels flow into Ordoro's unified queue. Automation rules route them to the correct warehouse and assign the right shipping method. Batch processing handles large multi-line wholesale shipments. Inventory commits on order arrival, preventing oversell across wholesale and DTC channels. Tracking posts back to the wholesale channel automatically on fulfillment.

How do I manage phone orders or rep-entered wholesale orders in Ordoro?

Ordoro supports manual order creation — your account managers or sales reps can enter orders directly in Ordoro for orders placed by phone, email, or at trade shows. Manual orders go through the same automation rules, fulfillment workflow, and tracking pushback as channel-sourced orders. Watch: How to Create a Manual Order in Ordoro

Can Ordoro handle wholesale orders and DTC orders from the same inventory pool?

Yes. Ordoro manages a single inventory pool across all order sources. When a wholesale order arrives, inventory commits immediately — before fulfillment — so DTC channels reflect the reduced available quantity on the next writeback cycle. This prevents the same units from being allocated to both a wholesale buyer and a DTC sale simultaneously.

Can Ordoro route wholesale orders to dropship suppliers?

Yes. If you fulfil wholesale orders by dropshipping from a supplier to your buyer's location, Ordoro routes the order to the supplier through its Vendor Portal automatically. The supplier receives the order details, posts tracking, and you get the tracking number back without manual coordination. Mixed orders — some from your warehouse, some from a supplier — split automatically.

Does Ordoro work with Shopify B2B?

Yes. Shopify B2B orders (available on Shopify Plus) flow into Ordoro via Instasync, the same webhook-based integration used for DTC Shopify orders. They appear in the same unified queue and can be routed and processed differently from DTC orders using automation rules.

What is web-based order processing software?

Web-based order processing software runs in a browser — no local installation, no server infrastructure to maintain. Your team accesses it from any device with an internet connection: warehouse floor, office, or remote. Ordoro is fully web-based — account managers enter orders, warehouse staff process shipments, and operations managers monitor inventory and fulfillment all within the same live system. User-level permissions control what each role can see and do.

How does Ordoro handle large multi-line wholesale orders?

Large wholesale orders process through the same batch workflow as other orders — automation rules pre-assign shipping methods on import, barcode scanning verifies each line item at pick/pack, and labels generate in batch. If an order needs to ship from multiple warehouses, Ordoro splits it into sub-orders automatically and links them for tracking.